World Resources Institute

“Rethinking a global Think-Tank”

Project Highlights:

Project Summary

Mijo! Brands won a 3-way pitch to help WRI (the foremost global think-tank on sustainability involved in securing the Paris Agreement on climate change) to reorganize and simplify its brand portfolio and digital communications strategy. WRI´s portfolio had grown increasingly complex and challenging to manage as the think-tank expanded its global reach and programs.

Our team collaborated closely with EMBARQ Mexico, WRI´s Mexico chapter, to streamline, focus and communicate their service offer more effectively to a wide array of partners and donors including global NGOs like the UN, World Bank and IMF, national and state governments and leading business organizations globally. Since we relaunched EMBARQ as WRI México in November 2016, WRI has continued to strengthen its position as the leading global authority on sustainability and the world´s preeminent Think & Do Tank.

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Services Summary:
Brand and Positioning Strategy, Corporate ID Design, Portfolio Management, SEO and Content Strategy, Email Marketing, Social Media Strategy, Merchandising,