The Russian River Chamber of Commerce approached our team – Sonoma County wine enthusiasts – to renew the image and digital platform of one of California’s most endearing destinations. The challenge? Increase tourism in the county.
Boosting the destination’s digital presence with the strengthening of local businesses
Implementation of CRM to automate the collection of fees and publication of profiles, generating more revenue for the Chamber
Improvement in the quality of visits to the website: 27% longer browsing duration and double the amount of organic traffic
Market research to identify new customer segments for the destination
Conducting a tourism market and trends study, we repositioned the brand through a new strategy and graphic identity with an innovative digital campaign that culminated in a new website to respond to the needs of visitors as well as the tourism service providers in the county. The website has been positioned through a solid content optimization strategy and an advertising campaign inspired by current tourism trends.
