Gold’s Gym Puerto Vallarta, franchisee of the ubiquitous global, health & fitness brand, has retained Mijo! Brands, the online brand communications agency.
The heavy weight world leader in health clubs, Gold’s Gym has seen an increasing strain on its market share as new companies have infiltrated the health market often, with copycat brands.
Gold’s turned to Mijo! Brands to revitalize its brand image and to celebrate its 10th anniversary in the local market. The project entails repositioning the brand, creating a multi platform campaign to help the franchise reestablish itself as leader in the health and lifestyle sector. The 12-month contract includes an advertising campaign, internal brand alignment, as well as an online and social media strategy to strengthen Gold Gym’s position in the market.