Mijo! Brands worked with CWIS –the Center for World Indigenous Studies– to reposition the research and advocacy brand. The new strategy and identity signal the non-profit organization’s shift in focus and efforts to reach a boarder audience at a time when many not for profit organizations were suffering from the world economic crisis.
The brand redevelopment included an enhanced web strategy that sought to foster deeper relationships with its broad international customer base made up of leading universities, research and health organizations.
Mijo! Brands operates a corporate social responsibility mandate where its services are made available to select organizations at a pro bono or discounted rate.