Digital marketing is more than just a fancy website and an attractive campaign. Successful digital marketing is a combination of several components that come together to create something that appeals to the targeted audience.
One of the key factors in a digital marketing campaign is the use of content. Content provides companies with the ability to market their brand in a unique and understandable way while offering context to potential customers of what they are all about.
But for a digital marketing plan to work, churning out random content isn’t going to cut it. Before you create content, here are some things to consider:
Are you using relevant vocabulary for your brand and audience? For example, using language that would reach young students while creating content for a brand whose target audience are moms is a waste of your time. You would want to consider the vocabulary and searches that moms will use to search for your product or service.
What are your objectives? Having a clear objective of what the end goal is before you create content is key in digital marketing. Do you want to increase traffic on your social campaigns? You should consider creating content that has the potential to become viral or at the very least prompts your followers to comment and participate.
Do you want to bring more traffic to your website? Create content that uses SEO strategies and that is attention-grabbing.
Is there value in your content? What type of message are you trying to get across to internet browsers and your website viewers? Does your content speak about the value of your product and services and is the message clear enough for potential customers to understand and connect with?
Creating content isn’t simply about writing enough text for people to get the idea behind what you are all about. Successful content is a mix of several factors that requires research, planning, and strategy.
Following are techniques that you will want to use to ensure that your content is a hugely successful part of your marketing strategy:
Use Google Analytics: This will help you understand what your audience is looking for, where page visits are coming from, and how much traffic you are receiving.
Use lead nurturing: Lead nurturing is about creating content that keeps your audience coming back for more with the end goal of them being longtime customers or clients.
Use various platforms for your content: Go further than creating content for your website. Focus on blog posts, social media, and newsletters as well.
Use SEO techniques in your content: For your content to be successful and gain the audience you want; SEO methods must be used. It’s how you’ll get noticed on search engines and what it’s all about.
Christina Stratton is editor in Mijo! Brands, creative agency in CDMX and Puerto Vallarta. Visit us at www.mijobrands.com or contact us.