The Puerto Vallarta Association of Commerce and Tourism LGBT (ACTLGBT) turned to Mijo! Brands to create a sub-brand of the official brand of the city that would becomethe centerpiece of a 3 year plan to reposition Puerto Vallarta as a destination that is beyond gay friendly.
Mijo! Brands developed a bilingual brand activation strategy for both the national and international level that focused on LGBT visitors. Concurrently,we launched an internal branding campaign to sensitize the local community on the importance of the role of this sector in economy.
Mijo! Brands along with ACTLGBT developed a varied program of 120 cultural and musical events to celebrate diversity in the streets, beaches and businesses of Puerto Vallarta.